After Buxom Cosmetics, Living Proof and more, Coty Inc. is now the latest beauty company to enter the metaverse.

The company has partnered with tech innovator Spatial to create an internal metaverse for its 11,000 global employees. Built with 3D technology, the virtual campus will upskill Coty’s global workforce and will empower future innovation for Coty’s broad portfolio of brands.

Encouraging Collaboration & Co-Creation

“Coty is committed to being a leader in digital and continues to push the boundaries of innovation,” says Coty Chief Digital Officer Jean-Denis Mariani. “With Coty Campus, we are proud to leverage Spatial’s Web3 and gaming technology on a groundbreaking scale to create new immersive experiences that will provide the most interactive solutions for collaboration and co-creation.” 

Using desktop and mobile technology from top 3D social platform Spatial, the Coty Campus integrates tools like text and vocal chat discussions, screen-and-filesharing, and customizable avatars.
 
The Coty Campus will be the first metaverse to gamify global collaboration and engagement through a phygital reward system, based on item collection, location exploration and quest fulfillment.
 
“Partnering with Coty to create and launch Coty Campus is a significant industry milestone, reinforcing Spatial’s commitment to developing accessible virtual experiences that foster engaging and meaningful connections across web, mobile, and VR. Together, we take pride in pushing the boundaries of technology and crafting new models for scalable gamified experiences for Coty’s 11,000 global associates,” remarks Spatial Global Director, Partnerships Gianna Valintina.
 
The Coty Campus will launch this fall.

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